Marketing Management

Marketing Management

Course Number: MA52

Recommended Maximum Enrollment: 30

Hours of Instruction: 135 (block) 150 (regular)

Prerequisite: MM51 Marketing OR MI21 Fashion Merchandising


In this course, students acquire an understanding of management environments of marketing concepts and functions. Topics include human resources, marketing information, products/services, distribution, promotion, and selling. Students develop an understanding of marketing functions applications and impact on business decisions. English language arts and social studies are reinforced. Work-based learning strategies appropriate include cooperative education, entrepreneurship, internship, mentorship, school-based enterprise, service learning, and job shadowing. Apprenticeship is not available for this course. DECA (an association for Marketing Education students) competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.

The Marketing and Marketing Management courses can help prepare students for credentials: Assessment of Skills and Knowledge (A*S*K) Fundamental Marketing Concepts, website here. National Professional Certification in Customer Service or Sales, website here.