Hospitality and Tourism

Hospitality and Tourism

Course Number: MH42

Recommended Maximum Enrollment: 30

Hours of Instruction: 135 (block) 150 (regular)

Prerequisite: MM51 Marketing or BF10 Principles of Business and Finance or MH31 Sports and Entertainment Marketing I

 

In this course, students acquire understanding of the economic impact and marketing strategies for hospitality and tourism destinations. Emphasis is on destination complexity, customer relations, economics, legal and ethical responsibilities, safety and security, and tourism promotion. English/language arts, mathematics, social studies and technology are reinforced. Work-based learning strategies appropriate include cooperative education, entrepreneurship, internship, mentorship, school-based enterprise, service learning, and job shadowing. Apprenticeship is not available for this course. DECA (an association for Marketing Education students) competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.